“Magic City Cowboy”: 100 million TikTok plays and the birth of country trap

“Magic City Cowboy” was released on 29 July 2021 and its video premiered on YouTube on 5 August 2021. It is banjo and guitar over 808 drums, recorded in Polk County, Florida, and it named a lane that did not have one yet: country trap.

The record's first four months were the fastest growth the label had seen. Billboard Hip Hop reported more than 150 million TikTok views and 40 million streams inside that window, which is where the 100 million-plus TikTok plays on the stat rail come from. 360 Magazine later logged 8.4 million Spotify streams for the song on its own.

Young Thug's early co-sign gave the record its first push outside country and its first push inside Atlanta rap. The debut EP “Country Trap” followed in 2022 with Lil Baby and YoungBoy Never Broke Again on the tracklist.