CONSUMER BRANDS
PHETTA
Luxury fashion house, relaunched on a new site: The Pursuit of Phettaness, with matching sets shown from every angle.
What was built
- Relaunched storefront on the Life & Faith engine
- Catalogue expanded to a 299-piece selection
- Brand rules enforced site-wide: the masquerade P as logo only, garments led by the PHETTANESS wordmark
Calm luxury register — no gold-everywhere, no tiny type, products never cropped.
